Filmmaker Berserk
As Krista’s direct partner, I helped bring Filmmaker Berserk from concept to launch—building the brand’s digital foundation and voice from the ground up. My work encompasses full website design and structure, copywriting, SEO optimization through Google Search Console, and the development of targeted landing pages to support course enrollment. I manage and create content for the brand’s social media, design and implement automated email sales funnels, and drive event marketing strategy to secure brand-aligned sponsorships. Together, we’re crafting a bold, educational platform that empowers independent filmmakers through transparency, community, and business-savvy tools they may not have learned in film school.
Industry
Ecomm Film Education
Noteable Achivements
Building an educational platform and a credible voice in the independent film space was the foundation of Krista’s vision for Filmmaker Berserk. By leaning into brand identity, digital strategy, and real-world engagement, we positioned the brand as a trusted resource for filmmakers navigating distribution and ownership.
Established a Clear Brand Identity & Niche Positioning:
Developed a brand voice, visual identity, and UX strategy that spoke directly to independent filmmakers, highlighting the knowledge gap around distribution and building trust through clarity and purpose.
Grew an Audience Through Organic Content & Community:
Launched and managed social channels with a tailored content strategy designed to educate, inform, and engage a niche audience, laying the groundwork for long-term growth and connection.
Designed and Executed a Strategic Email Funnel:
Built a multi-phase email strategy focused on education and lead nurturing, turning initial interest into a warm community of filmmakers aligned with the brand mission.
Led Successful Event Activation & In-Person Engagement:
Spearheaded the full event marketing rollout for Filmmaker Berserk’s debut at the 20th Annual Sunscreen Film Festival—from branded booth setup to swag ideation and workshop planning. The live workshop was a standout success, filling every seat in a 400 theater and sparking valuable post-session conversations with the target audience.
Email Funnel Marketing
Designed a multi-stage email funnel to nurture interest and build trust around Filmmaker Berserk’s niche course offering—understanding that this product requires education before conversion. Developed a value-driven sequence for waitlist subscribers focused on industry pain points, course benefits, and founder-led storytelling to humanize the brand and spark connection. The funnel moved subscribers from awareness to consideration with educational content, sneak peeks, and exclusive insights—laying the foundation for high-quality leads, stronger community retention, and long-term customer loyalty.
Krista presenting her in- person workshop: The Harsh Reality Behind The Deal at the 20th Annual Sunscreen Film Festival.
Sponsorship Activation & Experiential Marketing
Planned and executed Filmmaker Berserk’s sponsorship activation at the 20th Annual Sunscreen Film Festival, overseeing every detail from concept to on-site presence.
Managed print marketing, booth design, and branded materials to create a cohesive and eye-catching experience. Developed Krista’s workshop strategy and key speaking points to position her as an industry thought leader.
Ordered custom swag to enhance brand recall, captured live social content to extend reach, and implemented real-time networking tactics to drive awareness and audience growth beyond the booth.
Go to Market Strategy
Developed and executed a targeted go-to-market strategy that positioned Filmmaker Berserk as a trusted resource for independent filmmakers. Identified high-conversion platforms (Instagram, Facebook, YouTube Shorts, and email marketing) based on audience research, driving a 75% increase in engagement within the first 30 days.
Defined audience personas and tailored messaging to resonate with filmmakers seeking transparent, post-film-school guidance. Established a bold, authentic brand voice that strengthened brand recognition and laid the groundwork for long-term growth across paid, organic, and in person sponsorships locally.
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— Krista Grotte Saxon, Founder & CEO | Above The Line LLC